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Category Archives

Is Advertising on Facebook Worth It?

Is Advertising on Facebook Worth It?

Social 2.0 – Making the Case for Advertising on Facebook One of the most frequent questions we get when talking to new and prospective clients these days inevitably goes something like this…. “We’ve spent tons of time and money building an audience and engaging them through Facebook but have been seeing numbers drop significantly on every […]

Why is the Digital Experience So Important?

Understanding “User Experience” and How it Defines Your Brand   In the late 1970’s, Apple Computer’s CMO Mike Markkula  wrote as part of the company’s newly formed manifesto that “People DO judge a book by its cover….We may have the best product, the highest quality, the most useful software, etc; if we present them in […]
Why is the Digital Experience So Important?