Interior Design Merchant Uses Vox Social to Build Revenues
For small interior design merchants, single product suppliers, and consultants, maintaining a brick and mortar storefront just doesn’t make sense anymore. Getting ahead means being able to offer your product to a national audience. Nailing your business’ online presence is absolutely vital to success. Yet so many small companies only take advantage of around 10% of digital tools available to them and struggle to access new markets while drive continued growth.
Like many small businesses, TemPAINT started with a single product – a unique peel-and-stick paint alternative, perfect for interior design fanatics, DIY hobbyists, apartment dwellers, and anyone who wanted the look and feel of new paint with none of the mess. In order to make the brand’s logistic manageable, the company began by selling through the Amazon Marketplace where orders could be filled automatically.
When we first met with TemPAINT in August of 2015, the team had build a strong word-of-mouth revenues including an engaged fan base, but wanted to take the business to the next level. They knew that to accomplish this, they would need to grow their digital footprint including an updated website and expanded social media presence.
The Vox team started by meeting with the team to understand their goals, best practices, and voice of the brand. Vox began managing the businesses social media presence, including regular posting and engagement with fans through Facebook, Instagram, Twitter, and addition of Google+ property. Social automation strategies helped drive audience development as we took the next steps.
Our next task was to build a visually attractive website that showed off TemPAINT’s product line. The Vox team began by working with the business’ executive team to build a creative brief around, design, and develop an extremely modern website featuring pages that showed off the company’s product line, story, affiliate opportunities, customer project gallery, and content engine. In order to maintain the business’ Amazon driven supply chain our developers utilized a unique ecommerce feature which allowed customer to browse and shop on the TemPAINT website, but transferred the customer to Amazon for check out.
Vox Social continued this progress by working with TemPAINT to build an onsite automation that gave first time visitors to the site a 20% off discount for subscribing to the company’s seasonal newsletter. Seasonal mailings include content like sports themed designs, holiday oriented content, and lead magnets that further built the business’s online following and developed brand evangelism.
Creating key word driven content on the businesses blog, users who had never heard of the product were now able to discover it through blog posts that focused on interior design and DIY topics such as “How to pick colors for small spaces” and “Ways to add to your spring cleaning”.
The Look Back
By June of 2016 unique monthly visitors to the business’ website shot up three times. With their base of operation now, the company’s website showed up before Amazon, for the first time. Social media audience has grown quickly and
Got a interior design project that involves a new coat of paint? Visit TemPAINT’s redesigned website and get going on creating the space you’ve always wanted.